I can’t help but think that they could have come up with a better analogy then cupboard design

That’s exactly the point. Just as it seems odd and unsettling for people to hurt each over something as trivial as personal preference in cupboard design, conflicts over religious beliefs are equally stupid.

I interpret the cupboards as worldviews – both religious and non-religious. Some of those cupboards are clearly built around the interests and preferences of the individuals, vs. what any book tells them.

Yes, indeed! I’m not sure that the creators were thinking that broadly, but they should have been. As much as I find religion illogical, I’ve always consider its attack on individualism as its worst aspect and the same certainly holds true for non-religious outlooks (especially in modern left-vs.-right politics). In individualism, we build community through common interest and tolerance for diversity. In authoritarianism, we let forced community dictate what our common interests should be and stamp out diversity.

But, just as FGM is primarily perpetuated by mothers, I fear that the message will have little effect on the target audience since I suspect they’ll disagree with its underlying premise.

Seriously, I liked the message very much and plan to share it with close friends and family.

It also had what looked like the word “hail” on it, and so I was waiting for him to rebuild it to say, “Hail bullshit,” or something like that…..

Great video though, and beautiful animation!